Wie alles begann
Die erfahrene Luxusmodedesignerin Parisa Wang konnte 2016 bei Barneys New York keine Designerhandtasche mit modernem Touch für unter 1.000 Dollar finden und beschloss, etwas Neues auszuprobieren. Durch die direkte Zusammenarbeit mit einigen der besten Hersteller der Welt und den Verzicht auf Zwischenhändler entstanden Produkte, die ein absoluter Traum sind – mit schlichtem Design, Premiumqualität, unschlagbaren Preisen und Upcycling-Produktionsverfahren.

Qualität steht an erster Stelle
One great handbag should do it all.
Each collection celebrates the strength, grace, and individuality of real women—our customers. Thoughtfully crafted to be your everyday hero piece, our handbags balance beauty and function—designed to move with you through every chapter of life.
Because here, it’s not just about the bag you carry—it’s about the life you lead.

Design ist Herz und Seele
Every handbag begins in our New York City design studio, inspired by you and your needs.
We use only full-grain, sustainably sourced materials from top-rated tanneries, handcrafted by artisans trusted by the world’s leading luxury brands. Timeless in style and built to last, these elevated staples are designed to be with you for years to come.

Wert ist alles, was wir tun
Traditional luxury comes with a 100–500% markup. We cut out the middlemen to bring you world-class craftsmanship at a fairer price.
We make luxury effortless—exceptional handbags designed to fit your life, not the other way around. Because luxury isn’t about exclusivity—it’s about confidence, quality, and having a bag that works as hard as you do.
With small-batch production and upcycled materials, we focus on what truly matters: creating handbags that elevate your every day and stand the test of time.